School website

The benefits of a school website over an app

In today’s digital age, educational institutions are increasingly recognising the importance of a strong online presence to engage with students, parents, and the community at large. When it comes to delivering content and services on the web, schools often face a crucial decision: should they invest in a responsive website or a mobile app? Both options have their merits, but in this blog post, we’ll explore the many benefits of opting for a responsive website for your school.

The Power of Accessibility

1. Reach a Wider Audience

Responsive websites are designed to adapt to various screen sizes and devices, making them accessible to a broader audience. In contrast, mobile apps are platform-specific, requiring separate development for iOS and Android. A responsive website ensures that parents, students, and staff can access essential information from any device, whether it’s a desktop computer, tablet or smartphone.

2. No Installation Hassles

Installing a mobile app can be a cumbersome process for users. They need to find the app, download it and often create an account and get approval. In contrast, a responsive website is just a click away. No installation or sign-up barriers mean more people can access your school’s content effortlessly.

School Websites: The Cost-Effective Solution

3. Lower Development and Maintenance Costs

Responsive websites are more cost-effective to develop and maintain than mobile apps. Creating and maintaining separate apps for iOS and Android can be a significant expense, not to mention the need for regular updates to keep up with new devices and operating systems. This also often leads to older devices and operating systems becoming unsupported by mobile apps. A responsive website simplifies these processes and ultimately can save your school money in annual fees which come with running a school app.

SEO and Searchability

4. Enhanced Search Engine Visibility

A responsive website is favoured by search engines like Google because it provides a consistent user experience across devices. This, in turn, boosts your school’s online visibility. It’s easier for prospective students and parents to find you online, which is a significant advantage in today’s competitive educational landscape.

Streamlined Content Management

5. Easier Content Updates

Responsive websites make it simpler for your school to update content. With a content management system (CMS), you can quickly add news, announcements and other important information. This real-time updating ensures that everyone is informed promptly.

School Website Customisation and Branding

6. Consistent Branding

A responsive website allows for seamless integration of your school’s branding elements. At Hive, we specialise in crafting visually appealing, cohesive and user-friendly websites that align perfectly with your school’s identity. This consistency across all platforms strengthens your school’s brand and recognition.

7. Personalized Features

Customising your responsive website to include specific features and functionalities, like calendars, event registrations or e-learning tools is more straightforward than with mobile apps. Hive offers tailored web solutions that meet your school’s unique needs, ensuring a user-friendly experience.

In conclusion, mobile apps do have their place in the digital world. However when it comes to educational institutions, a responsive website is often the wiser choice. It provides accessibility, cost-effectiveness, search engine visibility, streamlined content management and opportunities for branding and customisation. Hive, with its expertise in education graphic design, marketing, and web solutions, can help your school create a responsive website that stands out and fulfils your objectives.

Get in Touch about a school website

If you’d like to find out more about our website design, build and maintenance services, please get in touch!