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Brand Identity

Salford Primary Arm

A brand identity was needed for a new educational board created for Salford City Council to provide support to local primary schools.

The name SPA was chosen as an abbreviation for the full name; Salford Primary Arm. Hive created a number of logo and website design options. A number of different designs turned out to be really helpful for the board’s brand identity. After considering the logo options – a logo was then picked and we began progressing their chosen route onto a website design.

As a result, the finished brand Hive created symbolised its key purpose. The use of the ‘arrow’ for the ‘A’ pointing the way ‘up’ to constant improvement. This also symbolised that SPA will help ‘show the way’.

The supporting brand toolkit includes speech bubbles in various colours. This represents the values of teamwork as well as diversity and the sharing ethos of the board. Brand guidelines were also supplied for the boards future use.

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logo & brand toolkit

Salford primary arm SPA design for Brand Identity