River View Primary School
'the monster read' school reading campaign
This marketing campaign was centered around increasing pupils motivation for reading both in school and at home. A number of campaign options were created initially which would capture the children’s imagination, with ‘The Monster Read’ and its colourful monster characters selected to be taken forwards to completion.
The project included all illustrations and creation of marketing materials including web, teaser posters and banners. Collectable rewards were also designed to incentivize the children such as badges, trump cards and bookmarks, each featuring a different reading monster which all the pupils really wanted to collect.
The campaign was a huge success throughout the school and across all age groups.
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concept, design, illustration & artwork